Longhorn Consulting

The Challenge

ON Beaute approached Longhorn Consulting with a vision to create an independent platform for beauty product ratings that would provide unbiased, data-driven insights to consumers. The founder, Chanella, wanted to build the "Rotten Tomatoes of beauty products" - a trusted source of information in an industry often dominated by sponsored content and influencer marketing.

The key challenges included:

• Developing a proprietary scoring methodology that would be transparent and trustworthy
• Integrating AI-powered enhancements to process thousands of reviews
• Building a user-friendly interface that would present complex data in an accessible way
• Ensuring the platform could scale as the product database grew

Our Approach

We began with an extensive discovery phase, working closely with the ON Beaute team to understand their vision and requirements. Our approach focused on creating a robust backend system that could handle large volumes of data while maintaining a clean, intuitive frontend experience.

Key elements of our solution included:

• A custom-built web application using React for the frontend and Node.js for the backend
• Integration with natural language processing (NLP) APIs to analyze product reviews
• A sophisticated algorithm that weighs various factors to generate fair and accurate ratings
• A responsive design that works seamlessly across all devices
• An admin dashboard for content management and data analysis

The Results

The ON Beaute platform launched successfully and quickly gained traction among beauty enthusiasts looking for unbiased product information. The platform now features:

• Hundreds of beauty products with detailed ratings and analysis
• Integration with major affiliate networks for seamless shopping experiences
• A growing community of contributors who help maintain the integrity of the ratings

"Longhorn Consulting were wonderful to work with; they understood my objectives and built an entirely solid, bespoke and functional platform. The team were highly responsive and very organized. We continue to work closely with Longhorn Consulting!"

Chanella B, Founder of ON Beaute

Technologies Used

• NuxtJS
• MariaDB
• Strapi API
• AWS (Amazon Web Services)
• In-house and commercially trained LLMs
• Responsive UI framework