Get in touch

'Rotten Tomatoes' of Cosmetics: Changing How You Buy Beauty

Case studies

ON Beaute approached Longhorn Consulting with a vision to create an independent platform for beauty product ratings that provide unbiased, data-driven insights to consumers. ON Beaute founder Chanella Buck wanted to build the "Rotten Tomatoes of beauty products" - a trusted source of information in an industry often dominated by sponsored content and influencer marketing.

Proposition

Beauty publishing startup ON Beaute chose Longhorn Consulting to build a platform like 'Rotten Tomatoes', for beauty products. ON Beaute needed a way to aggregate, score and present impartial beauty product recommendations from industry sources, and compare industry scores against similarly scored consumer reviews.

Research and Analysis

We began with a comprehensive discovery, working closely with ON Beaute. Our approach focused on creating a functional protoype from which to build a fully operational alpha, and iterate to public beta.

Building Trusted Sources

During the discovery phase, we identified the need for a robust network of ON Beaute-approved industry panelists and publications, designing streamlined publishing processes.

Editorial Quality

Longhorn’s iterative approach included implementing dedicated human curation workflows that validate AI outputs and maintain editorial independence, ensuring unbiased scoring systems would be refined through beta testing phases.

Design User Experience

The prototype prioritised intuitive interface design and seamless navigation pathways, ensuring consumers could easily access expert insights and product comparisons while making informed purchasing decisions throughout the development iterations.

The Solution

Longhorn successfully delivered a comprehensive review platform for ON Beaute, progressing from initial discovery through functional prototype to operational alpha and public beta.

Product Database

Successfully built a comprehensive catalog featuring hundreds of beauty products with detailed  reviews and rating scores.

Affiliate integration

Achieved seamless integration with major affiliate networks, connecting product discovery directly to purchasing opportunities for enhanced user conversion.

Community

Established thriving community, resulting in sustained engagement from users who actively contribute and strengthen overall platform credibility.

on beaute hero

Results

The ON Beaute platform launched successfully and quickly caught interest from indubators, accelerators, VC funds and cosmetics industry giants.

  • Testing early with rapid prototyping

    Low risk

    Longhorn worked at pace to deliver a functional prototype that eneabled ON Beaute to test cutting-edge and experimental features, and validate UX approach

  • Scale without the cost

    Low burn

    Strategic choice of technical architecture by Longhorn enables ON Beaute to focus on unimpeded growth while minimising technology and infrastructure costs

Longhorn Consulting were wonderful to work with; they understood my objectives and built an entirely solid, bespoke and functional platform. The team were highly responsive and very organized. We continue to work closely with Longhorn Consulting!

Chanella Buck

Founder, ON Beaute

See other work